Using the Company’s Trademarks Compliantly

All Coaches who join the OPTAVIA Coach Community receive a limited license to use the Company’s trademarks to promote our offering to potential Client and Coach candidates. However, to ensure that the Company’s trademarks remain valuable, protectable assets, the Company is required to strictly regulate the use of these trademarks by our Coach Community. Per Section 5.7 of the Policies, which are incorporated in the Independent OPTAVIA Coach Agreement (“Agreement”) Coaches must ensure they are complying with the following: 

  • Coaches are NOT permitted to use any Company trademark or any derivative of a trademark in the following ways:
    • In an email address, for example: or; 
    • In any social media page URL, name/handle or profile picture, for example:;
    • In their replicated website URL, for example:;  
    • In their business entity name, for example: OPTAVIA Health Center, LLC);
    • On license plates; 
    • On any clothing or other apparel; 
    • In any other printed or digital marketing materials (e.g., brochures, banners, posters, decals, etc.) without written approval from the Company.

Should a Coach wish to submit a request to use the Company’s trademarks in a print or digital advertisement, Coaches may submit an Advertising Request Form for the Company’s review and approval. Please note that, to preserve the value of the OPTAVIA trademark and logo, Coaches are never permitted to use the logo (the “burst”), on any digital or print materials and advertisements, or any other medium.   

Partial List of the Company Trademarks

  • Medifast® 
  • 4 & 2 & 1 Plan® 
  • 5 & 1 Plan® 
  • 5 & 2 & 2 Plan® 
  • Healthy Habits for All® 
  • Lifelong Transformation, One Healthy Habit at a Time®
  • Optimal Health 3 & 3 Plan® 
  • Optimal Weight 4 & 2 & 1 Plan®
  • Optimal Weight 5 & 2 & 2 Plan®
  • Optimal Weight 5 & 1 Plan®

If you have any questions regarding the Company’s protected trademarks and Policies concerning same, please contact the OPTAVIA Compliance Team at