Updated U.S. Marketing Materials FAQs


What key updates were made in the Program Guides and marketing materials for OPTAVIA Coaches & Clients?

Here are the key updates to highlight when supporting and training your OPTAVIA teams:

  1. The OPTAVIA App. Available for OPTAVIA’s U.S. Community (downloadable in the App (Apple) and Google Play (Android) stores), the initial version features a robust library of Lean & Green recipes, self-service options related to OPTAVIA Premier Orders and returns, and other key resources, like the ability for OPTAVIA Clients to connect with their independent OPTAVIA Coaches directly via email or text!
  2. NEW OPTAVIA Text Shortcode. Both English and Spanish Guides and marketing materials reflect OPTAVIA’s NEW SMS private Shortcode 462-57 (GOALS).* To receive OPTAVIA’s future SMS alerts and the NEW OPTAVIA 30-day tip campaign, all independent OPTAVIA Coaches and Clients must join by texting keyword “OPTAVIA” to 462-57 (GOALS). Terms & Conditions apply.
  3. OPTAVIA has impacted 2 million lives! It’s official! These updated marketing materials reflect the impact that your teams make every day, via this new claim: “Our clinically proven plans and scientifically designed products were developed by physicians, dietitians and scientists, have impacted 2 million lives and been recommended by thousands of healthcare providers.
  4. Digital Database. OPTAVIA Clients and independent OPTAVIA Coaches already on program can access digital versions of this latest content on OPTAVIA CLIENT ANSWERS. Our OPTAVIA Program Guides and Information Sheets are always available to download, and feature interactive links, making it easy to view these marketing materials (in English) on any device.


Why are only these specific updated OPTAVIA Guides and marketing materials available at this time?

OPTAVIA uses a phased approach when updating its OPTAVIA Guides and marketing materials to ensure a scalable approach for our Communities that permits us to manage content changes in a repeatable rhythm, by announcing updates several times each year.


Will other refreshed OPTAVIA Guides and marketing materials be available this year?

Yes, updated OPTAVIA Guides and marketing materials in OPTAVIA’s Hong Kong and Singapore markets are to be announced later this year.


Why are OPTAVIA Guides and marketing materials updated?

OPTAVIA uses a phased approach when updating its Guides and marketing materials to ensure a scalable approach for our global Communities that permits us to manage content changes in a repeatable rhythm by announcing updates several times each year.


Can I purchase these latest OPTAVIA Guides and updated marketing materials today?

Yes! Please visit OPTAVIA.com to purchase updated English and Spanish Guides and marketing materials.


If a New Coach orders an OPTAVIA Business Kit today, will they receive the updated version in their order? What about first time Premier orders for New Clients?

Yes! New Coaches that ordered their OPTAVIA Business Kit, and OPTAVIA Clients who placed their first Premier order, on Wednesday, September 1, 2021, will receive these updated materials. OPTAVIA Coaches are also encouraged to refer to digital components in the Document Library section on OPTAVIA COACH ANSWERS.


What if I don’t receive the updated OPTAVIA Business Kit, Guides, or these updated marketing materials my next OPTAVIA order?

While your return processes, please refer to the Document Library section on COACH ANSWERS, which includes most digital versions of updated OPTAVIA Guides and marketing materials. For OPTAVIA Clients, the Program Guides on OPTAVIA CLIENT ANSWERS is where they can find the most recent versions.


What materials were updated in English? 

Product NameComponent & New SKU

UPDATED U.S. OPTAVIA Program Guides

OPTAVIA Diabetes Guide (#37881)

OPTAVIA Guide (#37883)

Optimal Weight 4 & 2 & 1 Plan® (#37884)

Optimal Health 3 & 3 Plan® (#37885)

OPTAVIA Seniors Guide (#37887)

REFRESHED OPTAVIA U.S. Coach Business Kit Materials

OPTAVIA Health Assessment (#37882)

OPTAVIA Steps to Success (#37888)

Optimal Weight 5 & 1 Plan® : An Introduction for Clients (10 Pack) (#37886)


What Spanish OPTAVIA Guides and marketing materials were updated?

Product NameComponent & SKU

UPDATED OPTAVIA Program Guides in Spanish

Spanish OPTAVIA Guide (#32710)

Spanish OPTAVIA Journey Kick-Off Insert (#32716)

Spanish OPTAVIA Top Tips Insert (#32718)

Spanish Optimal Weight 4 & 2 & 1 Plan (#32712)

Spanish Optimal Health 3 & 3 Plan (#32711)

Spanish OPTAVIA Diabetes Guide (#32714)

Spanish OPTAVIA Seniors Guide (#32715)

Spanish OPTAVIA Dining Out Guide (#32720)

UPDATED OPTAVIA Coach Business Kit Materials in Spanish

NEW! Spanish Habits of Health® Transformational System Coaching Guide (#32709)

Spanish OPTAVIA New Coach Steps to Success (#32717)

Spanish Optimal Weight 5 & 1 Plan: An Introduction for Clients (10 Pack) (#32713)

Spanish OPTAVIA Success System which includes: Spanish OPTAVIA File Folders (3 Pack) (#32719) and Spanish OPTAVIA Health Assessment (#32708)


Were any of the elements of OPTAVIA’s Business Kit removed?

Yes, OPTAVIA Fueling & Product Cards in English (#31108) and Spanish (#31113) will no longer be included in the OPTAVIA Business Kit. Instead, they will be available exclusively online.


Are there any additional marketing material updates?

Yes, the digital version of the Thyroid Medications, Soy & OPTAVIA Sheet is no longer available in our document library or our document database. Instead, updated information is located in OPTAVIA COACH ANSWERS and in this article on OPTAVIA CLIENT ANSWERS.


Do updated OPTAVIA Guides and marketing materials reflect any additional changes?

Yes, both English and Spanish Guides and marketing materials now reflect OPTAVIA’s NEW SMS private Shortcode 462-57 (GOALS)*. To receive future SMS alerts and the NEW OPTAVIA 30-day tip campaign, independent OPTAVIA Coaches and Clients must join by texting keyword “OPTAVIA” to 462-57 (GOALS). Terms & Conditions apply.

*Up to 35 msg/mo. Reply HELP for HELP Reply STOP to CANCEL. Msg & Data Rates May Apply.