Sharing OPTAVIA's Plans Compliantly

We are thrilled to have you share your journey and what you and your Clients have achieved as part of our OPTAVIA Community.  You are a powerful living example of how OPTAVIA can help change lives and you are an inspiration to others. We are so excited for you to share your transformational stories and watch them resonate with others. In order to prepare for you to share our offering, the following guidelines will help ensure you are sharing OPTAVIA’s various Plans compliantly.  

OPTAVIA offers a variety of Plans that are tailored for your Clients’ individual needs. For example, we have Plans for nursing mothers, diabetics, seniors, and teens, among others. While OPTAVIA has a variety of Plans to support your Clients, as a Coach, when you are promoting OPTAVIA on social media or other marketing materials, you may only share weight loss testimonials (including before and after photos) of a Client’s weight loss on the Optimal Weight 5&1 Plan®.

We know many Clients have success losing weight on our other Plans, however, because of the Federal Trade Commission (“FTC”) advertising guidelines, OPTAVIA and our independent Coaches may only promote or advertise weight loss that occurs on the Optimal Weight 5 & 1 Plan. The Optimal Weight 5 & 1 Plan is the only Plan that is supported by a Clinical Study.  Please note that, when advertising weight loss or giving a testimonial about weight loss on a particular Plan, per FTC guidelines, in order for the advertisement or testimonial to not be considered misleading, the promoter of the Optimal Weight 5&1 Plan (the Company or the Coach) must provide the consumer with the average results on our Plan, i.e., Average weight loss on the Optimal Weight 5 & 1 Plan® is 12 pounds. Clients are in weight loss, on average, for 12 weeks.” Only the Optimal Weight 5 & 1 Plan is supported by a Clinical Study, which allows us to provide consumers with the average weight loss results.

While we believe our other Plans are effective in supporting your Clients’ health journeys, we are unable to support weight loss claims on Plans other than the Optimal Weight 5 & 1 Plan without a similar Clinical Study.  Therefore, before and after pictures or testimonials of weight loss are prohibited on all of our other Plans, including the Nursing Mothers Plan, Optimal Weight 4 & 2 & 1 Plan®, Optimal Weight 3 & 3 Plan®, Diabetes Plan, Gout Plan, Senior Plan, and Teen Plans. 

Please keep in mind that Coaches are always free to share truthful, compliant, non-scale victories on these other Plans, for example, that your Client has more confidence, is feeling better, or is sleeping better since beginning their Plan.