Program Claims

Articles

Clinical Study Findings & Weight Loss Claims
Claim One:  “Lose more weight than dieting on your own.*” This claim must be closely followed with the disclaimer: “*In a clinical study, the group on the Optimal Weight 5 & 1 Plan ® lost 10x more weight...
Disclaimers
Disclaimer Overview When only weight loss is mentioned, with no time frame , choose one of these following disclaimers: Average weight loss on the Optimal Weight 5 & 1 Plan ® is 12 pounds.  Average weight loss on the Optima...
20,000 Doctors Claim Update
What is the updated claim? Previous Claim: “Our scientifically proven plans and products were developed by physicians, dietitians, and scientists, and have been used by more than 1 million Clients and recommended by more than 20,000 Doctors...