Medifast Classics - Product Optimization 2021

We have decided to discontinue the Medifast Classic product line. This decision is part of our long-term plan to simplify our product offerings and brands to better align with OPTAVIA’s mission, the Community, and to ensure we continue to meet the demand for OPTAVIA’s most popular products.

We collaborated with Field Leaders on the implications of this decision, and the plan for discontinuing the Classic line will take place in several phases, per inventory levels of Classic products.

Once the Medifast Classic products have been discontinued, we will sunset the Medifast Direct channel, maintaining our commitment to brand simplification and allowing us to completely focus on the growth of you, our Coaches, and our Community.

We will NOT discontinue the Flavors of Home line, infusers, or the Optimal Health line of products at this time.

Phase One includes the discontinuation of all the long-term Medifast Classic products currently out of stock and six additional products from the Classic line:


ALL LONG-TERM CLASSIC PRODUCTS OUT OF STOCK; TO BE DISCONTINUED (effective immediately):

  1. Classic Chocolate Chip Pancake (#57710)
  2. Classic Brownie Soft Bake (#57500)
  3. Classic Ziti Marinara (#66650)
  4. Classic French Vanilla Shake (#52500)
  5. Classic Blueberry Muffin Soft Bake (#57520)
  6. Classic Maple & Brown Sugar Oatmeal (#58020)
  7. Classic Strawberry Shake (#52510)
  8. Classic Chocolate Pudding (#57400)
  9. Classic Sour Cream and Chive Mashed Potatoes (#66610)
  10. Classic Chocolate Chip Soft Bake (#57510)
  11. Classic Hot Cocoa (#57300)
  12. Classic Chocolate Crunch Bar (#64805)
  13. Classic Chocolate Mint Crunch Bar (#64905)
  14. Classic S’mores Crunch Bar (#65455)
  15. Classic Fruit & Nut Crunch Bar (#65505)
  16. Classic Cookie Dough Chewy Bar (#65556)
  17. Medifast Sea Salt Popcorn (#52650)
  18. Classic Honey Mustard Pretzel Sticks (#68260)
  19. Classic Cinnamon Pretzel Sticks (#68250)
  20. Classic Cheese Pizza Bites (#68240)
  21. Classic Cinnamon Sugar Cereal Crunch (#68400)
  22. Classic Caramel Nut Maintenance Bar (#65440)
  23. Classic Rosemary Crackers (#57245)


ADDITIONAL DISCONTINUATIONS (on or before Friday, February 26, 2021):

  1. Classic Chocolate Crunch Bar (#64805)
  2. Classic Chocolate Mint Crunch Bar (#64905)
  3. Classic S’mores Crunch Bar (#65455)
  4. Classic Fruit & Nut Crunch Bar (#65505)
  5. Classic Cookie Dough Chewy Bar (#65556)
  6. Medifast Sea Salt Popcorn (#52650)


We will continue to communicate with you on the timeline for additional phases of discontinuation, based on inventory levels.

On or before Wednesday, February 24, 2021, the six additional discontinued Classic products will be removed from OPTAVIA.com and only Clients with existing OPTAVIA Premier orders with these products will be able to purchase them by editing their Premier template, until Friday, February 26th, 2021, or while inventory lasts.

Clients who currently have Classic products from Phase One in their OPTAVIA Premier orders will receive discontinuation emails from OPTAVIA that outline the added nutritional benefits of OPTAVIA Essential counterparts, with a strong call to action to update Premier orders to include Essential products, while ensuring they meet the threshold for free shipping and rewards and have enough product on hand for the next 30 days.

OPTAVIA Coaches with Clients that have a Classic product(s) in their Premier order can refer to this chart for a suggested counterpart in OPTAVIA's Essential line.


FAQs


Why is the Classic product line being discontinued?

This decision is part of our long-term plan to simplify our products and brands to better align with OPTAVIA’s mission, the needs of our Coach and Client Community, and to ensure we can continue to meet the demand for OPTAVIA’s most popular products.


What specific products are included in Phase One?

Phase One includes the discontinuation of all long-term Classic products that are currently out of stock, along with six additional products from the line as outlined below.


ALL LONG-TERM CLASSIC PRODUCTS OUT OF STOCK; TO BE DISCONTINUED (effective immediately): 

  1. Classic Chocolate Chip Pancake (#57710)
  2. Classic Brownie Soft Bake (#57500)
  3. Classic Ziti Marinara (#66650)
  4. Classic French Vanilla Shake (#52500)
  5. Classic Blueberry Muffin Soft Bake (#57520)
  6. Classic Maple & Brown Sugar Oatmeal (#58020)
  7. Classic Strawberry Shake (#52510)
  8. Classic Chocolate Pudding (#57400)
  9. Classic Sour Cream and Chive Mashed Potatoes (#66610)
  10. Classic Chocolate Chip Soft Bake (#57510)
  11. Classic Hot Cocoa (#57300)


ADDITIONAL DISCONTINUATIONS (on or before Friday, February 26, 2021):

  1. Classic Chocolate Crunch Bar (#64805)
  2. Classic Chocolate Mint Crunch Bar (#64905)
  3. Classic S’mores Crunch Bar (#65455)
  4. Classic Fruit & Nut Crunch Bar (#65505)
  5. Classic Cookie Dough Chewy Bar (#65556)
  6. Medifast Sea Salt Popcorn (#52650)


Can I order these Classic products if they are not already in my Premier order?

No, you may not place individual orders that include these Classic products. Only Premier orders that contain these Classic products will process on or before Friday, February 26, 2021.


Can we adjust our OPTAVIA Premier orders in advance of the discontinuation dates? 

Yes, if you have a discontinued product in your OPTAVIA Premier template, you can adjust your OPTAVIA Premier orders on or before, Friday, February 26, 2021, to ensure you continue to meet the threshold for free shipping and rewards. Automatic substitutions will NOT be made so please urge your Clients to adjust orders accordingly.


Are there specific benefits to OPTAVIA’s Essential Line?

Yes! OPTAVIA Essential products are formulated with 24 vitamins and minerals; high-quality, complete protein; contain probiotic cultures, no colors, flavors, or sweeteners from artificial sources. OPTAVIA Coaches that have a Client with Classic product(s) in their Premier order can refer to this chart for additional details on OPTAVIA’s Essential line.


When my Clients ask for an appropriate product swap, what should I recommend?

OPTAVIA Coaches with Clients that have a Classic product(s) in their Premier order can refer to this chart for a suggested counterpart in OPTAVIA's Essential line.


How will Clients be notified about these discontinuations?

Clients who currently have Classic products from Phase One in their OPTAVIA Premier template will receive discontinuation emails from OPTAVIA that outline the nutritional benefits OPTAVIA Essential counterparts possess, with a strong call to action to update Premier orders with Essential or Select products to ensure Clients are meeting the threshold for free shipping and rewards, and to confirm they are equipped with enough product to continue on Plan for the next 30 days.


Where can I learn more about these discontinuations and any shift in the final discontinuation dates?

Please visit this page on OPTAVIA BUZZ via OPTAVIA CONNECT for a complete list of product updates, revised daily with additional changes.


Will I receive my current orders set to process?

Yes, Premier orders set to process on or before Friday, February 26, 2021, will include these Classic products.


When will the additional Classic discontinuations be removed from the OPTAVIA website?

On or before Wednesday, February 24, 2021, the six additional discontinued Classic products will be removed from OPTAVIA.com


If I purchase in bulk can I receive a discount since the line is being discontinued? 

No, unfortunately, we cannot offer discounts on bulk purchases of Classic products.


Can I continue to order Medifast Classic products without a Coach?

Being assigned to an independent OPTAVIA Coach is required to make a purchase. While we strongly recommend partnering with an OPTAVIA Coach, you may choose the level of support desired.


Can these Classic products be ordered through the Medifast Direct website?

No, these product discontinuations from the Classic line cannot be purchased from the Medifast Direct website.


Will any Classic products be spared from these ongoing discontinuations?

Yes, Infusers, Flavors of Home meals, and Maintenance Bars from the Optimal Health Line are not included in these discontinuations.


What will happen in the next planned phases for these discontinuations?

As in Phase One, we will discontinue the Classic line in various phases, per inventory levels of remaining Classic products.