How to Compliantly talk about your Coach Certification

OPTAVIA® is thrilled to have you join the OPTAVIA Coach Community. You are a powerful example of how OPTAVIA can help change lives and inspire others.

OPTAVIA currently offers a Certification Exam to help our independent Coaches become more knowledgeable about our products and programs, including the Habits of Health. OPTAVIA has partnered with the MacDonald Center for Obesity Prevention and Education (“COPE”) at Villanova University and, through this partnership, COPE assists OPTAVIA in validating its Certification Exam.

While OPTAVIA has partnered with COPE to validate its Certification Exam, neither the certification nor the exam is offered by Villanova University nor the MacDonald Center for Obesity Prevention and Education. Please note that OPTAVIA’s partnership with COPE and your Independent OPTAVIA Coach Agreement only permits Coaches to advertise this partnership or certification how it is described in this article. 

We understand that independent certified OPTAVIA Coaches are proud to display this accomplishment, however, OPTAVIA must make sure that all references to the Certification are accurate and compliant. When Coaches purchase the Certification and subsequently pass the required Certification Exam, you may display this achievement on your social media or business materials, only in the following ways: 

  • “[Coach Name], independent Certified OPTAVIA Coach;”
  • “[Coach Name], certified by OPTAVIA in partnership with the MacDonald Center for Obesity Prevention and Education & M. Louise Fitzpatrick College of Nursing at Villanova University;” or
  • “[Coach Name], certified by OPTAVIA in partnership with the MacDonald Center for Obesity Prevention and Education (COPE) & M. Louise Fitzpatrick College of Nursing at Villanova University.”

Please also note that OPTAVIA’s certification is not a “health coach” certification program.  There are numerous programs (accredited and unaccredited) that offer to train individuals to become a “Certified Health Coach” however, OPTAVIA’s Certification Exam is not an accredited “Health Coach” certification.