What is the updated claim?
Previous Claim: “Our scientifically proven plans and products were developed by physicians, dietitians, and scientists, and have been used by more than 1 million Clients and recommended by more than 20,000 Doctors since their founding.”
Updated Claim: “Our clinically proven plans and our scientifically designed products were developed by physicians, dietitians and scientists, and have impacted more than 2 million lives and been recommended by thousands of healthcare providers.”
Should I replace existing claims with the new claim in my trainings and presentations?
Yes, please use this new claim in place of the old claim moving forward in all training, presentations, and materials.